Values

In order for local communities to flourish, regional resources and the locally-produced goods that use them need to be sold inside these communities, instead of being exported to the other end of the world. We want to make sure that the value created through manufacturing, by human and natural resources, will find its way back to the locality where it can strengthen public amenities and societal prosperity, and so improve life for everyone involved. Promoting and stimulating local trade will hopefully put an end to the extraction of wealth towards tax paradises where the only benefit achieved is for the super rich, wealth that will almost never again return to the communities where it originated.

The creation of value needs to also respect each part of the process, whether it is our planet offering up its resources, animal species that we harvest and/or utilize or our fellow people. Productivity on Earth, after maintaining survival, should always be a process intended to increase our comfort of living, and decrease the amount of effort and energy spent to achieve the same or better result. Therefor it is our goal to make sure that all our businesses partners and their products are sourced, created and delivered to the end consumer through ethical processes, proper wages and mutual respect.

For us to keep thriving on this planet we need to be conscious about the finiteness of its resources that we use, and the waste that we then leave behind after producing and consuming the goods that use these resources. Sustainability can no longer be a flashy virtue-signaling keyword used by greenwashing enterprises to increase profits, but it has and will become an increasingly urgent approach for our ever-growing human population to deal with ecological, economical and societal disasters and scarcities.

By creating goods to last, repairing these when needed and re- and upcycling materials, we can strive to create a sustainable economy that meets the needs of all without leaving lasting damage to future generations. We aim to play our part by only partnering up with businesses that share the same values and constantly strive to do better.